Emergence of corporate social responsibility (Corporate Social Responsibility, referred to as CSR) concept has been for decades, which originally appeared aimed meet the basic requirements of the law or simply to avoid being sued. But since entering the 21st century, CSR has attracted widespread attention as a new generation of engines to promote enterprise development - businesses only way that we can establish a "responsible" corporate image in the eyes of customers.
In simple terms, CSR can bring many benefits for the enterprise, helping companies through their economic, environmental and social action to contribute to the community. According to the latest survey shows that business leaders have a strategic change in its impact on the planet and society. Nevertheless, many business leaders are still very blind.
Interviewed business leaders in more than two-thirds of people thought still fixed on generating revenue through CSR activities for the enterprise level, while nearly two-thirds of people think that they have sufficient information to meet customers' CSR attention.
However, the fact that less than a quarter of businesses to truly understand their customers 'CSR concerns, and take the initiative to ask the customers' CSR concerns enterprises are less.
Despite the existence of such differences on the understanding, but those will integrate CSR into their overall strategic and operational planning business leaders can still get long-term gains and the obvious business advantages. In accordance with the views of economists, "a simple way to introduce CSR is between income and social welfare to find the best balance."
CSR's reason for concern
CSR helps companies attract and retain the best talent t. In fact, 44 percent of young professionals said they would disreputable companies impression will be greatly reduced, while nearly half of professionals believe that corporate social responsibility should be an obligation.
CSR can help companies stand out from the competition. Toyota (Toyota) was the first hybrid vehicle to promote the success of the company, by virtue of Prius, its "green car" corporate image for him, making it a direct competitor can not even enter the hybrid vehicle market.
CSR can help companies enter new and developing markets. For example, GlaxoSmithKline for several common diseases in poor countries develop investment cure, so that they can effectively cooperate with local governments to ensure that their patients are well protected.